How to Make YouTube Content Viral? Facts of YouTube SEO Strategy-MDWIX Review.

Search Engine Optimized (SEO), High Reach & Engaged YouTube Content Strategy.


             It was Sixth of April, 2017. We Created a YouTube Channel called Neorizon. It was for sharing videos of Sagardighi Thermal Power Project officers' club annual cultural and social program. It was highly appreciated and viewed vigorously. I was amazed with audience response. I gradually entrusted to YouTube. and went through the inside of this video sharing platform. 


YouTube SEO 



              Then I had experimented many things of this web platform. I spent a lot of time with the features and algorithm of the system. Gradually I got the content monetization approval through YouTube Partnership Program (YPP) of Google within 24 Hrs. of application. But there was some bad strategy which barred us from the YPP program. Later channel was banned. Now in this context we unveil the whole experiences. We finally summarize the best content strategy to make YouTube Videos viral. We will discuss the search engine optimized (SEO) content strategy for YouTube video. On the other hand we also discuss the Black Hat Strategy that can impact on the standing of the Channel. What are the good practices for a digital video creator What are the mistakes a creator does.

Experiments with YouTube-Down the memory lane.

              YouTube was born fanatically by three young dude, Steve Chen, Chad Hurley and Jawed Karim. They were developing this video sharing platform and published the video, "Me at the zoo". People saw the video eagerly. It is nice to see the living animal playing in the zoo. Now people hovers on it. It become very popular among the web viewers. The tech giant seek the prospect of online advertising through this popular digital media. It proposed to sell it to google. In the year Google bought it from the three co-founder. Then google provided opportunity for the digital content creator to take participants through revenue sharing model of content monetization program. Within short period it became an online money earning platform. Though it was not popular globally except united states of America because of lack tech. infrastructure and cost of internet. However it is very popular in America and Europe. After entry of Jio communication data became chipper in India. People started to see Youtube. Then the global people came to know the success story of Ryan 's world. A housewife simply posted the playing videos of her kid, Ryan in Youtube. Thus she earned millions of dollar. Hearing this news people jumped to be the Youtube creator only for making money easily. So anyhow they try to do so. 

                 We are telling the situation beyond September, 2017. At that time the other micro blogging social network was not strong competitor against Google advertising. Then YouTube had more flexibility to approve the new creator in their monetizing YPP program irrespective of quality content, improper uses of creative commons content, bad SEO strategy like multiple auto play in same device. and so on. Later on April 6th YouTube had declared about it's policy update. Susan Wojcicki, CEO of YouTube  from 2014 to 2023, had realized the bottle neck competition in microblogging & social network. Multiple players already came to market to allure the social traffic. Facebook , Instagram, Twitter, Tumbler, Vimeo, Dailymotion developed their advertising business through their video sharing platform. Hence the social traffic diverted to other platform. It reduced google advertising revenue. Subsequently profit sharing value reduced. It herm the benefit of veteran content creator. YouTube introduced new qualifying criteria and stringent algorithm structure for new creator. It restricts the new entry and safeguard the existing creator.  


What are the mistakes a creator do?

            From our previous experiences as Youtube Creator we try to explain the mistakes a new creator do. First of all they contradict to Youtube objective. Youtube has a transparent moto to share the authentic and genuine information to the community. It is trying hard to restrict the misuse of this platform. A new creator who targets for making money from this platform does all these mistakes. Hence he loose the opportunity for growth. What actually happens we explain briefly.

Fact-1:


Bad Motto: To be rich quickly, they rushed for bad tricks instead of making good quality video. Youtube felt the trend and evoke the menace of the bad tricks. First thing they search for the videos like, "How to get Youtube video views quickly, How to get Youtube Subscriber easily". There are some of the veteran Youtube who suggest some trick and tips very modestly. The new creator belief these tricks and try to apply in their vides. Most of the tricks are misleading, deceptive, fraudulent, misinterpreted and infringed. All these were already banned against breach of community standard guidelines. So the premier creators got views and newer ones being caught behind. So we suggest to avoid the unethical tips from anyone. 

Fact-II

Misleading Heading: To make the video first indexing, some of the new creators use misleading heading in the vide. Suppose the video is about kid swimming in the pond but the heading is about Kid sinking in the pond. Other way some one paying his food bill to the restaurant manager but heading is about how to earn money easily. All these misleading heading. Very early all these tricks used by the creator but later all these banned. So who uses these tricks now will be penalized even blocked his account. So we suggest not to apply some misleading heading of your Youtube video.


Fact-III:

Misleading Thumbnail: It is the summery image of the video content so that audiences can go through the video if is concern to their interests. Some of the creator uses some misleading thumbnail to allure the audience. As for example someone posted video about the farming but thumbnail is about the making money as it is lucrative and eye catching content. But this is against community guidelines. So we suggest to place appropriate thumbnail as per the subject of the video.


Fact-IV:

Buying Views and Subscribers: To get views and subscriber, some of the content creator use tricks for buys paid view. There are several digital marketer who contract for paid view and subscriber. This is against the community guidelines.


Fact-V: 

Uses of Copyright Content: It is the most important factors for new  creator. To get views and standing on YouTube, new creator used the other's creator video without credits. It is against the originality and virginity of he contents. It herms the Channel standing. So we suggest to post ones own and original video.


Fact-VI:

Uses of Auto Play or Robot: Some of the new creators find in the web about how to get view quickly. Some of content marketer suggest the use of Auto play or programmed bot views. But it is strongly condemned by Youtube. So suggest to avoid such tricks.


Fact-VII:

Improper use of Creative Commons Contents: These are several content creator who voluntarily creates for fair use of their content. Youtube allows these content to use with legit credits. But some of creator uses these CC video as their own without proper credits. This is against the Youtube's terms of use. So we suggest not use such Creative Commons video as the complexity of credit procedure. 


Fact-VIII:

Bad Crawling Tricks: Some of the veteran YouTuber suggest to use high indexed heading to get the Search Engine Fast Crawling. As for example, a rail accident happened in Delhi. Someone posted a video regarding the rail accident happened in London. But he trick fully uses the heading of Rail accident of Delhi as it is current issue. Please avoid such bad crawling tricks.

Fact-IX:

Deceptive appearances: Someone conceal their identity and post public videos. Personal identity is vague and sceptic. Then Youtube banned such creator and their channel. So our suggestion is to be placed your identity genuine and real. Any kind of deception is strongly condemned by YouTube.


Fact-X: 

Avoid Multiple Channel from Single IP & MAC Address and Multiple Account: Youtube policy is that one user account only can be operated in a unique media access control address. If multiple user use same computer, laptop, smart phone or tablet, it will seize the creator access. So we suggest to use your own mac address for your own channel.

How dis YouTube manage all Black Hat SEO tricks.

All the above tricks are suppressed through their current terms and condition of YPP Program. Presently 1000 Subscriber and 4000 Hrs of Video watch time for one year are required for YPP monetization approval. This single criteria sort out all the legit creator. Only real and genuine contents can fulfil the requisite criteria for monetization.  


Best Search Engine Optimization (SEO) Strategy for YouTube Video.

             From our long experiences and Youtube Creators Guidelines MDWIX Suggest following Good Practices as follows:

1. Create High Quality Contents: An audience moods and patients are highly dependent on the audio visual  receptor. So good light and sound clarity and resonance are impactful for audience retention and user experience. It can enhance the watch hour of the videos. So it is important for uses of decent recording devices and editing software.

2) Create Shareable, Engaging and useful Content: Majority of the social audiences are aligned to emotional refreshment. So people get enchantment through the emotional videos containing subject of laughter, surprise and joyous moment. This type of content is highly shared by the audience.

Value added content for educational purpose is highly shared and it's search ranking is high. So tutorial video, problem solving, training and skill improving videos are good for Youtube.

3) Containing Compelling Title & Thumbnail. Eye catching title and thumbnail can attract audience and impel to get into the video. Starting with a strong introduction can influence audience to watch the entire content. Combination of the three can increase click through rate. 

4) Niche Based Content: Social audience are highly busy due to multi face micro blogging site. So here are interested with the topic specific creator. As for example, some one is interested in fitness. So he or she may be the subscriber of fitness.  

5) Engage with Targeted Audience: Experiment and understand the audiences for whom someone is creating video. Study on the online behaviour, demographics and interest. Regular interaction with the audience enhance the online presence.

6) Promote and Share in Social Media: Though now all social platforms have their own audience. Facebook user is more interested in facebook, twitter user more attached to it, and so on. Instead of the individual fan base cross sharing is still effective. So most of the creator parallel post in each of the platform. 

7) Publish How to Tutorial Videos: Already it is discussed that Youtube is now a good search platform because the video tutorial is easily apprehended by the viewer instead of literary tutorial. It minimizes the education level barrier. 

8) Encourage Viewer to Pay Attention: With live session regular interaction with the audience increase the bond and credibility. So response to audience through comment, making poll can allure the audience.

9) Collaborate with other Creator. There are several veteran creators who supports the new creator who are promising. Regular interaction to such mentor can get opportunity of collaboration to them. 

10) Last but final is the Consistency: Very important thing is the consistency and regular involvement to the social network. Most of the cases the new comers start with strong passion but left hopelessly. Post videos regular basis one of video make popular. So try for that good time.

Follow all these above tips, off course it will flourish your entity as YouTube Creator.

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